Digital Distribution
In today’s
music industry everyone keeps saying it is easy to distribute music compared to
the 90’s. I would agree as well because
you have iTunes, tunecore, CD Baby and even website such as reverbnation that
will digitally distribute your music on 40 different sites. Even though it might be easy to put your
music online to be sold, does an artist still have to spend marketing money to
make people go to these sites, and buy their music? The answer the question is yes, an artist has
to learn how to market promote their music once they have it available online
to sell.
Just like
any other business marketing is one of the highest budgets a company has. Marketing is the way to bring your music to
the world. So what are ways an artist
can promote their online distribution? A
good way to is have their own website, that they have links to iTunes, and
other online distributors. Another major
way is utilize social networking sites such as twitter and Facebook. Those two sites and can be the major source
of marketing, and the great part about using these sites is that both of social
networking sites are free to use. Now
there are also sites online that an artist can pay for that will teach an
artist on how to properly market their music online, and what are some the
proper ways to go about marketing their music.
I am a fan of a person investing in themselves and that is the reason I
am furthering my education to get the knowledge needed to pursue a career in
the entertainment industry. I think
this is sometimes where independent artist makes mistakes on their career. They are so eager to make a new track and put
it online to sell, and they now feel they have made. Then four months down the road they have only
sold ten songs. They do not do the research they need or take the time and
money to invest in their marketing to put a single or album out to the world,
and this is what hurts them in the long run.
Kellie B.
No comments:
Post a Comment